In spite of the fact that AUSA has traditionally been perceived as closely linked to the construction industry, in a growing number of markets, AUSA's machines are being put to the test in other a sectors as well. New Zealand is a case in point.

Many markets are discovering the possibilities of AUSA's machines in a variety of different activities outside of the construction industry, in which the company is known worldwide. In New Zealand, for example, the number of machines made by AUSA employed on the farm is about to exceed those to be found on the building site. And this trend is just in its early stages.

Great stretches of land in New Zealand are devoted to kiwi farming. Since many kiwi farmers have discovered the advantages of AUSA forklifts, those machines have been selling at a rapid pace. Indeed, one can easily see forklift models CH 250 and CH 150 at work on the fields all over the country.

There are various reasons for the success of these machines in New Zealands's kiwi fields. Their reliable performance and four-wheel drive, allowing them to ride smoothly over any type of terrain, are among them. In addition, a variety of attachments make them adaptable to numerous different tasks, a much appreciated asset on the farm. In the words of Claudio Hoyos, Export Manager at AUSA, these machines "are practically unrivalled in this speciality, and our strong position here is helping us to gain market share for the rest of our products throughout the country."

AUSA's distributor in New Zealand, LOAD LIFT, is greatly pleased with the perfect fit of AUSA's trucks to the needs of the local market and the firm's rapidly-expanding presence across the region. As Hoyos explains, "we have become the undisputed leader in the off-road forklift market in the zone and forecasts point to continued growth."