For AUSA, the best way to show users how good its machines are is to have them try them out. The distributors that have recently joined the AUSA sales network in Germany have just done that at the company's headquarters in Manresa, Spain. All those visitors praised the performance of the new multi-service vehicles.

AUSA believes that each buyer must be one hundred percent convinced that he has made the right purchase. The Spanish company has designed an ambitious plan to be sure that every member of its organisation that deals directly or indirectly with customers becomes fully familiar with the possibilities of the new multi-service vehicles. The visitors, headed by Martin Werthenbach, General Manager of AUSA's branch in Germany, got hands-on proof of the extraordinary performance of these machines.

'Leaders'

While visiting the AUSA headquarters, the group of distributors from Germany attended class, where they learned all about these new trucks. They then went out to the testing ground to put theory into practice. "This is the most effective way to fully appreciate these workhorses", states Werthenbach. The GM of AUSA Germany is convinced that these rugged and extremely versatile multi-purpose vehicles will have a significant impact on the German market. "Despite the tough competition existing in this field, these machines offer what no others do. They will be the leaders."

The German market had already been growing steadily for AUSA, especially since Werthenbach's arrival. Aside from consolidating the existing sales network in the zone, he has incorporated new distributors to achieve greater coverage of the territory.

In the opinion of Werthenbach, AUSA's new products are a faithful reflection of the features that define all of AUSA's products: rugged construction, long service life and safety. The new machines have four-wheel drive allowing them to move "at a good clip on and off the road". A wide range of fittings and options equip them to carry out a long list of functions.

'The German market has been waiting for a machine like this'

Werthenbach is convinced that the new trucks will help AUSA to take the lead in Germany. "The market has been waiting for a machine like this", he states. In fact, when the multi-service line was presented in the German exhibition Demopark Fulda, the response was spectacular, especially among potential distributors. "The high standards of a number of those distributors has earned them the confidence of AUSA and they have been invited to join the sales network", continues Werthenbach.

AUSA's new GM in Germany is a highly-qualified professional with a strong background, having occupied important posts in other international companies. Werthenbach was acquainted with "the quality of the products of the Spanish company and their potential in the zone", he informs us. For that reason, he readily accepted AUSA's offer.