AUSA has taken part in key international exhibitions in the U.S. over recent months and this has clearly helped to make its products progressively more popular in that market. It has given potential users more opportunities to appreciate the quality and top performance of its machines, and they are doing just that.

Professionals in North America confide in AUSA in rapidly growing numbers and its new products are making important gains in market share. Although the firm still has a long way to go, it is becoming easier day by day to find machines with the AUSA trademark at work in a wide range of industrial activities in the U.S.

Albert Diez, the head of AUSA's U.S. branch, is well acquainted with the industrial vehicle sector. He is convinced that, based on its long experience and many thousands of machines sold all over the world, the Spanish company provides just the right products for that market. He has, therefore, made a great effort to promote the firm's products in the most appropriate places and has succeeded in making its trademark familiar to many potential users all over the country. Professionals have seen AUSA's products in the most important trade fairs in the U.S., most recently in Orlando, San Diego, Los Angeles and Atlanta.

AUSA displays vehicles especially suited to the visitors of each of the different trade events in which it participates. The company, indeed, has machines that do a multitude of jobs in such sectors as farming, golf course maintenance, construction and concrete production and has participated in exhibitions that cater for those activities all over the U.S. this year.

In the opinion of Juan A. Aixendri, AUSA's General Manager, the participation in such trade fairs gives a big boost to the brand and helps potential users to discover "a world of possibilities". Aixendri affirms that the American market is discovering AUSA through its new machines, which have caused a great stir among professional vehicle users. But interest is growing in its less recent models as well, and signs of the full consolidation of the company in the U.S. are becoming progressively stronger.

AUSA's multiservice vehicles win over US users

AUSA has launched its new vehicles at several recent trade events in the U.S. The innovative multiservice range has "made a big impression" on potential users.

According to Aixendri, the TASK 50 truck, for example, is based on a concept that is well appreciated by American professionals and is expected to represent a decisive step forward in the penetration of the trademark in that market. According to Aixendri, professionals find that the TASK 50 is far ahead of the vehicles of its competitors. Many make special mention of its robust construction. Indeed, AUSA's machines stand out for their sturdy build and rough-terrain capability, which is unrivalled by competitor vehicles. Due to the company's long tradition as a manufacturer of machinery for construction and public works, it is a specialist in heavy-duty vehicles.

Unbreakable, unbeatable

Many of the visitors at AUSA's stands were surprised that vehicles with such attractive and original exterior lines could also be equipped to withstand extreme weather and operating conditions; and these are the kind of machines that the American market knows how to value.

The growth that AUSA is currently experiencing in the U.S. market has obliged it to build up a well-structured after-sales service network throughout the country, which as Aixendri indicates, is what AUSA endeavours to offer to all of its customers anywhere in the world. Perhaps for that reason, its distributor network continues to grow "both in quality and quantity."