| A NEW IMAGE FOR AUSA.COMThe AUSA Web Page (www.ausa.com), has undergone some significant changes, offering an image more in line with the expansive evolution of the Company has experienced. The official presentation of the new image was made at the last SMOPyC Trade Fair. After four years of being one of the most visited Internet pages by the sector, the Department of Marketing has decided to update the AUSA Web Site. The expansion phase the Company has gone through “merits an update of its Internet Web Page”, according to Project Manager, Jordi Manero. A modern Web Site with a vocation of being a reference within the sector and one of offering greater service to distributors and customers.
For distributors, the AUSA Web Site has become a very useful tool. The placing of orders over the Internet for spare parts and machines is becoming ever more frequent. Processing of guarantees is also usually carried out on the Web Page. At the time when the Department of Marketing first embarked on this important step for AUSA, the passing years have only increased the services being offered.
The consolidation of the Web Page is backed by the more than 25,000 visits tallied each monthly. In fact, more than 80% of the orders from distributors are carried out on the Page. There is even a exclusive private area distributors can carry out all types of transactions. A “highly valued tool by our distributors”, adds Marketing.
Furthermore, the public area for the Page promotes brand image. A Page which in addition to boosting the new corporate image, also strengthens the wide range of products offered.
Among the outstanding more valued sections by users is “Stolen Machines”. A tool for customers and distributors which has led to the recovery of quite a number of stolen machines and preventing the fraudulent sale of some. This is a service sure to promote its Internet presence. The Web Site still continues to publish different offers being launched by AUSA SERVICE and reinforced by the AUSA SHOP section. Also, the Web Page continues to be available in several different languages and its official presentation coincided with the presentation of its new corporate brand image.
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