Address: http://www.ausa.com/en/news/3120/THE-AUSA-DUMPER-PHENOMENON-IN-GREAT-BRITAIN/
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THE AUSA DUMPER PHENOMENON IN GREAT BRITAIN

The 6 tonne dumper has become one of the main stars of the traditional British trade fair SED, where what is most valued is the toughness and resistance of the machines on display

The 6 tonne dumper, one of the largest load capacity dumpers manufactured by AUSA, is opening the door to the smaller dumper market. This is due to the fact that the British market is favourably accepting the high quality degree of the AUSA product line. The facts show that the dumper sales keep increasing and the rival manufacturers are seeing AUSA as a solid competitor.

The strong pull of sales of the large dumper is resulting in sales of its smaller brothers. All of this is due to a range of dumpers which is able to satisfy 90% of the needs of the users of these types of vehicles. The use of dumpers, and especially the large sized ones, is part of a strong tradition in the United Kingdom. This drove the creation of custom-made dumpers for this market, which has allowed it to increase its exports 30% and foresees a future with even larger increments. This year, forecasts point to a more than 45% increase.

For the Spanish brand, to count on having such an important support base in a country where professionals are traditionally dumper users, assumes the recognition “of a product line which due to its quality, robustness and features is able to compete with the greatest English brands”, company sources point out. According to the AUSA Sales Director, José Ramón Gómez, Great Britain is where the main dumper manufacturers of the world are located “and it is in this demanding marketplace where AUSA has shown all its potential”.

If we add the experience of AUSA in the manufacture of dumpers to the AUSA supplier sources who are equally leaders in the sector, we can understand why this brand is a leader in this country.