Poland is one of Eastern Europe's most rapidly growing economies, which could very well be a reflection of AUSA's growth in that region. The economic growth experienced by the Eastern European countries is beneficial to Ausa's interests in the area. Sales are constantly increasing and each day there are new distributors to add to the growing list of Ausa's collaborators.
AUSA's position in Poland may very well be an indicator of a promising future. AUSA products, distributors and representatives in that country are experienced professionals in the sector, capable of managing a growing market while taking into account the realistic needs of their country. Poland is a country whose GDP is based mainly on the construction sector and where AUSA has much to contribute thanks to their range of specialised vehicles, perfect for this sector.
Apart from the classic dumpers, the Spanish brand is convinced that one of the machines with the most potential for market penetration during the next few years is the new backhoe, a vehicle which is capable of meeting the growing needs of Eastern European countries and is being very well received in Poland.
The Polish market is very demanding in regards to its buying decisions, and this fact proves beneficial to AUSA, since they are perfectly capable of offering "the best quality for the best price in the market," declares Josep Soler, AUSA's export manager. This market also places much emphasis on the dependability of the machinery when making buying decisions. All this allows for quite an optimistic outlook for the future, especially if we take into account the distributors' growing interest in representing the AUSA brand.
The latest additions to AUSA's distribution network in Poland confirm the orange brand's leadership in that country. The most prestigious distributors and rental companies in that region are AUSA's best guarantee for expansion in Eastern Europe.