AUSA vehicles reveal some of their most emblematic characteristics within specific scenarios: the robustness and the all-terrain characteristics. Therefore, the participation in certain events constitutes a very descriptive letter of presentation for all those who are not familiar with the brand. It is easy to see, then, why AUSA’s presence in indoor trials, motorcycle races, rallies, etc. is part of their corporate marketing strategies.

AUSA points out the ideal qualities of certain vehicles for the production of these events. The performance offered by both forklifts and dumpers as well as the range of Multiservice vehicles is “one of the most attractive appeals to professionals within the sector.” In fact, the use of various Multiservice vehicles and forklifts in the preparation and development of certain sporting events is proof of their good relationship with the sector.

Recently, both AUSA forklifts and TASK vehicles were present in the Movistar Indoor Trial at Barcelona, one of the most important sporting events in the world. During this event, the forklifts helped move material and set up the obstacles, while the TASK vehicles were used as important auxiliary vehicles. In fact, the company that organised the event has AUSA forklifts amongst its fleet of vehicles and for this event, the manufacturer handed over the organisation two TASK vehicles.

AUSA’s presence has become very popular in this type of events thanks to the massive presence of the mass media. This helps to disseminate AUSA’s image, linking it to sporting events and trials where robustness and all-terrain capabilities are part of the show, and in a way, these elements are traditionally a part of AUSA philosophy.