In spite of the fact that AUSA's presence in Australia goes back almost ten years, there is no question that the most important advances are yet to come. The Company, established in Australia in the mid 90's, has achieved positive recognition among those sectors which customarily use their machines, leading to the brand’s consolidation and strengthening of market position. For this reason, in the light of developments in recent years, AUSA’s managers are determined to launch a new drive to finally position the brand in all regions of the country.
AUSA's consolidation in Australia goes hand in hand with CLARK EQUIPMENT, its new distributor and renowned Australian importer of prestigious top-of-the-line brands. This importer has "what is probably the best national distribution network in the entire country", states Josep Soler, Export Manager of AUSA. CLARK EQUIPMENT is based in Sydney where, in addition to controlling the distribution of vehicles, it also manufactures a product of its own: forklifts for Omega Ports. In addition, Soler points out that from Sydney, “it is possible to reach all corners of Australia, either through the company’s own subsidiaries or through local distributors”.

AUSTRALIA DISCOVERS A NEW WONDER: THE DUMPER

Soler goes on to comment that among the wide range of AUSA products, the dumper has the greatest potential for success in Australia due to a series of factors which distinguish it as "true leader", particularly in the construction sector. The attributes offered by these vehicles will allow them to become established with ease in several sectors, “although it will be the construction industry that will open the doors to other sectors”. Their attractive features, along with a good price-quality relationship make them the “perfect allies” when it comes to getting work done.
The wide variety of dumpers in the AUSA catalogue makes it possible to satisfy multiple demands. The capacity to manufacture vehicles capable of transporting from 850 kg to 10,000 kg establishes AUSA as the brand with the most extensive catalogue of dumpers on the market. For this reason, as Australian consumers become more aware of the possibilities offered by these machines, increased sales will consolidate the position of the orange brand in the country.
One of the strongest selling points of the dumpers, in addition to offering rigid or articulated models, is that they are able to carry loads ranging from 850 kilos up to 10 tons, and to transport them over rough terrains with extreme ease thanks to their 4wd capacity. The articulated chassis offers exceptional maneuverability, maintaining all four wheels in permanent contact with the ground. These features have led the mining industry, one of the current driving forces behind the Australian economy, to increasingly discover the dumpers and to include them in their own fleets.

AUSA

AUSA (AUSA Center, S.L.U.), founded in 1956 in Manresa (Barcelona, Spain), is the biggest manufacturer in the world of site dumpers up to 10 tons, total terrain forklifts up to 3.5 tons, multiservice vehicles up to 2.5 tons for several purposes, automatic cement mixers and street sweepers. Leader in its sector, with sales of 119 million Euros, the company has an increasingly international profile. The head office is in Manresa as is the production facility of more than 26,000 square meters, and it also has premises in Coslada (Madrid) and subsidiaries in Perpignan (France), Hammf (Germany and Miami (USA) as well as agents in Rochadle (United Kingdom) and Beijing (China). AUSA sells its products in more than 70 countries through 225 distributors and exports about the 40% of the machines that it manufactures. The quality of AUSA products is certified by the ISO 9001 and ISO 14001 international standards.